Sun smart outdoor apparel for families. Our products are about functionality, helping parents make sun protection effortless. We are endorsed by the Cancer Association of South Africa as a Smart Choice in sun protection.

FREE SHIPPING OVER R850

Practical and fun gifts!

Ditch the plastic toys that are forgotten in days. Our collection of matching hats, swimwear, and towels is the perfect gift for encouraging outdoor play.

CLEARANCE / SALE ITEMS

Explore our sale selection for incredible bargains and a perfect opportunity to fill up on presents!

24 FREE printable Elf on the Shelf cards for busy parents who want to keep the magic alive without spending hours planning.

About us

A love for the outdoors

Started by a mom of 3, May Bradshaw loves watching her own boys grow and enjoy the outdoors.

The brand is inspired by the happiness of childhood spent playing outside in the sunshine. A great sun hat is a license to ditch the blue light screens and embrace the magnificent sunlight and green of a day.

Our hat design is based on practicality, effective sun protection and fun fabrics. All Moosel Hats are CANSA UPF50+ endorsed.

We are a proudly South African business and really picky about finding the right local partners to source and manufacture my products. We only work with small local suppliers who are as committed to quality and sustainability.